Balmain Kids SS20

For its latest resort collection for Balmain, creative director Olivier Rousteing was inspired by the bohemian spirit of the 1970s, capturing the charming rebellious spirit of that decade and bringing surprising new variations to Balmain’s iconic styles, with a hypnotic selection of black-and-white garments and a reinterpretation of the unique graphic heritage of the American Southwest. 

Balmain, ensuring that the same stylistic mood reflects the proposals brought to the catwalk by Rousteing, brings the same identical bohemian spirit of the seventies even in his latest collections for children. The modern tattoo designs from the Balmain resort collection are variations of the maison‘s more traditional stripes, pied de poules and other monochrome motifs. In addition, the prints in the collection take the same bold, saturated and eye-catching colors as the traditional motifs of the American Southwest. 

The theme of the “troublemaker“, explored by Balmain in the women’s 2019 collection, was based on extremely feminine colors and silhouettes, combined with unexpected and vibrant male touches: Balmain Kids plays with the same amazing contrasts, combining feminine skirts and optical patterns.  

Of course, the collection also offers the distinctive style and key elements of the maison‘s DNA. Rousteing’s passion for revisiting iconic pieces can be seen in the marine-themed line; the inseparable combination between Balmain and the music and his fav rockstars is reflected in prints and garments with a rock character. The bold new Balmain logo and monogram feature military-inspired motifs, colors and silhouettes that are often featured on the catwalks of the fashion house and are now accessible to the so-called “Balmain Army” generation. 

It is not necessary to read between the lines to understand who is the author of the collection: the overall sense of rebellious freedom, combined with the savoir-faire of the Parisian House, clearly reflects the unique spirit of today’s Balmain. 

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