Barn of Monkeys: Demand the Impossible SS18
Today a new brand is lauching its first collection: I’m talking about Barn of Monkeys, a Portuguese brand with solid social and cultural values, thought for children and teenagers with ages between 2 and 16, with a promise to last a lifetime.
Barn of Monkeys‘ team is composed by skilled professionals that have been working with world-renowned fashion brands for 15 years and then decided to create a brand so unique that would speak the language of the new generation while engaging the parents as well.
The production is exclusively made in Portugal, with a strong investment in quality in order to please a target audience with medium-high purchasing power and sell online, to retailers and department stores all over the world.
I love that at Barn of Monkeys, they give the utmost importance to quality and excellence, artistry and eco-responsibility. They assure that every garment displays a unique design and exclusive print and is produced with the ultimate sustainable techniques, reducing the harm caused on the environment.
The production is entirely manufactured with nothing but the best fabrics, made of the highest quality 100% organic fibers, duly certified with GOTS and SMETA.
Demand the impossible ss18 collection
First Barn of Monkeys’ collection is entitled Demand the Impossible referring to one of Jules Verne’s most celebrated novels – Around the World in 80 Days – one of his many stories from les Voyages Extraordinaires.
Sophisticated and minimalistic, Demand the Impossible focuses on three primary stages: the first while flying, the second while sailing and a third while travelling on ground. The collection shares this itinerary, using a carefully thought palette of colors inspired on each stage of the journey: earth, sea and air. As we travel across the sky and seas, we stumble upon the immensity of tones of blue that, at the end of the day, set on a beautiful palette of rose and yellow. Orange, yellowish green and earthy tones, blend together to create harmony out of an exciting and a sophisticated collection.
And just like man seems to have a special ability to adapt to new environments while travelling, some of Demand the Impossible’s key items are versatile to the point of flattering both genders. After several brainstorms, the monkeys decided it would be best to develop a kind of neutral design in which both boys and girls would feel comfortable and attuned, without overlooking a few girlish and boyish designs as well. The goal is solve everyday life family issues, while trying to increase the apparels’ life span and usability, creating the ritual of sharing special garments amongst children aged 2 to 16, passing them from brothers to sisters.
Because, in the end, all we really want to do is to tell stories through fashion with a touch of make-believe that will drive minds through the non-existing boundaries of imagination!