New Bobo Choses AW18 collection is titled The Happysads, the most loved music band ever! The Happysads is inspired by the world of children and their way of expressing emotions, often contradictory.
“They play both right and wrong; They act like always never; They listen to sad songs and change just like the weather… They are The Happysads! “#bobochosesthehappysads
Bobo choses AW18: The Happysads
The Happysads is a band that sings how sometimes it can be confusing to be a child.
Mixed emotions are difficult to manage at any age. Sometimes moms say “she/he looks like a teenager!” but in reality all children, long before adolescence, experience this kind of feelings. Because managing feelings and emotions is not always easy.
If you are a mom you know: Children at a time are happy, but two minutes later can be saddened. A moment before they jump and laugh wildly and a minute later they find themselves in trouble because of a burst of wrath. or crying.
Managing feelings and emotions is not easy and Bobo Choses knows, the brand understood and tried to translate these conflicting moods in the Fall/Winter 2018/19 collection, inspired by children and by their way of expressing emotions, so different from each other. The collection is full of playful contradictions: YES/NO, clearly confused and the most eloquent: The Happysads! They add dogs and cats, sweet and bitter, in a palette of colors that will make everyone happy: from pink to blue, from stripes to prints, from mustard to green.
Launch online on 18th July 2018 at 11:00 CET. Enjoy and have fun!
And if you don’t know Bobo choses yet…
Founded in 2008, Bobo choses creates a style of children’s clothing that captures the magical and passionate ways in which children express themselves. The Spanish brand – based in Barcelona – offers an extensive collection of clothing, footwear and home line: each collection is based on a story and its characters are immortated through the iconic hand-illustrated prints.