Category Archives: For Kids

Children’s sportswear: everyone on the track!

Together with the physical contact, travel and school, surely children in the last period have missed all sports activities. Competitive or amateur, afternoon activities were so important for many children: opportunity to release the stress accumulated at school and train body and mind.

Outdoors and sport outside are finally permitted, so they are an opportunity to regain some freedom: so it is also time to do some shopping, a little because children have grown up, a little because it is right to celebrate with a new look this first small return to normality.

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Sustainable fashion for children: Infantium Victoria SS21 HOMECOMING

When kids fashion combines design, luxury and sustainability, the mind immediately goes to Infantium Victoria.

The young Belgian brand, specializing in organic, vegan and contemporary high-end baby fashion, offers an alternative to traditional fast fashion, not only aesthetically but also ethically. The brand gives extreme importance to the sustainable lifestyle, just the one that everyone rediscovered during the pandemic, designing functional clothes that celebrate the individuality of each child.

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Uniqlo x Marimekko spring summer 2021

Uniqlo at the launch today with the new Limited Edition Capsule Collection Uniqlo x Marimekko: Joyful Summer is the theme of the latest collaboration with the Finnish fashion house Marimekko. A direct inspiration based on the typical Northern traditions of the summer season, with the invigorating warmth of the sun at that time of year.

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The Iconic Collection SS21 Bobo Choses

The Iconic Collection brings together the most popular prints and shapes from the brand’s +12-year history. The collection debuts with the famous Apple, Cloud, and Chapeau prints. All big commercial successes during the brand’s early days. The Iconic Collection will introduce new items and best-selling prints at a later date. This collection represents the brand’s most timeless essence, a gift for all Bobo Choses’ fans worldwide and will be launched on April 20th.

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Pitti Bimbo digital edition: a sustainable selection for children

Pitti Bimbo addressed the restrictions due to Covid-19 by immediately focusing on digital: February/March 2021 edition presented in their digital platform fall winter collections for the next season 2021/22, hoping that it will be precisely the one that will see our children return to play around, travel and hug.

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Highlights from the digital edition of Playtime Paris

” Through the haze of a dawn that is slow to dissipate, the hour and the urgency are sowing the seeds of a new momentum toward new horizons. It is time to sow, so we lay the seeds before us on the sieve of our experiences and we make our choices. Toward the righteous, toward the authentic… the hand that sows is guided by instinct and common sense ” (From Playtime manifesto, on the theme “Seeding”)

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Boboli AW20/21: girl fashion at the right price

In this period, with few trips and closed restaurants, the opportunities to wear formal dresses are very few and are reduced to birthdays, controlled parties and little more…

However, just as it is not right for us adults to stay at home all day wearing pajamas, the same is for children, who should still keep the routines conquered with so much effort such as washing, dressing, preparing for classes, even online.

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