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by Paola Agostini (sissi_mum) 11/09/2020

Athleisure: a trend that also embraces the child universe

The Cambridge Dictionary defines the word athleisure: "A style of clothing comfortable and suitable for sports, but also fashionable and interesting enough to wear for other activities." Athleisure industry were laid in the 1970s, when sports training videos became popular for the first time. The term was first created in 1979, used to describe clothing that made it look like sporty but not necessarily only suitable for exercise. Today, both the ...

by Paola Agostini (sissi_mum) 28/08/2020

Brands , Featured , For Kids , Kids fashion

Best school backpacks 2020: top 30

What are the best school backpacks 2020? Some brands and models reconfirm themselves as the best seller of the season, while new emerging brands are making their way. Always keeping in mind the guidance on how to choose the best school backpacks in terms of ergonomics, the choice of backpack for primary schools must also be based on some practical aspects, especially in Covid's times. This year more than ever it will ...

by Paola Agostini (sissi_mum) 06/08/2020

Brands , For Kids , Kids fashion

Children’s fashion SS21: Bianca&Noah

SS21 children's fashion starts from Pitti Connect, the digital platform of Pitti Bimbo, which replaces the traditional Florence fair. As in any good season, natural fabrics are to be fostered, both for the indisputable quality in contact with the delicate skin of the little ones but also for the sustainability of production. Children's fashion SS21: Bianca&Noah A little lighthouse, a confident whale, a rainbow. Inspired by travel and adventures in distant lands, ...

by Paola Agostini (sissi_mum) 25/07/2020

Brands , For Kids , Kids fashion , Kids outfits , Online shops

Luxury kids fashion on sale: from Moschino Kids to Monnalisa

The recent events due to the Covid have upended the way many people buy: not only for an undeniable economic factor linked to the crisis, but also for a new approach to the way of shopping. Not only we buy more online (even those who didn't trust or couldn't do it, that learned how to shop online during lockdown), but we buy better, more carefully, thinking about the real occasions ...

by Paola Agostini (sissi_mum) 20/07/2020

Brands , Featured , For Kids , Kids fashion , Letkidsbekids

Sustainable children’s fashion: GRO SS20 collection

We have known the Danish brand GRO for a long time: comfortable clothes, designed for children, characterized by high quality, organic and natural materials and those Scandinavian color palettes that we like so much. GRO's spring summer 2020 collection is connected with Hygge, an all-Danish feature that many of us have had to appeal to during the lockdown months. Sustainable children's fashion: GRO SS20 AUTHENTIC collection A walk on a ...

by Paola Agostini (sissi_mum) 13/07/2020

Brands , For Kids , Kids fashion

Wander & Wonder: from travel to kids fashion, the step is short

Founded in 2017, Wander & Wonder was born from the love for travel as a family. Travelling often with her children, the designer and founder Hilda Yim has seen how our little ones love the adventure that the journey itself represents as well as the contact with other cultures through food, music, art. Wander & Wonder: from travel to kids fashion, the step is short Hilda understood that the world of ...

by Paola Agostini (sissi_mum) 18/06/2020

Brands , For Kids , Kids fashion

Il Gufo SS20: Made in Italy with love

Each season designers and seamstress work together and develop new creative ideas for the collection from Il Gufo. Spring Summer 2020 is no exception: garments are designed about one year before when we finally see them displayed in boutiques. Il Gufo SS20: Made in Italy with love It all starts with a flower, the most iconic element of the beautiful season, which rests delicately on a trapeze-cut dress in jersey Milan point: ...

by Paola Agostini (sissi_mum) 12/06/2020

Brands , For Kids , Kids fashion , Kids outfits

Zadig et Voltaire Kids SS20: GIRLS CAN DO ANYTHING

Girls can do anything. A message that you carry on a sweatshirt, or on a tee, or even on a perfume. Zadig et Voltaire has adopted this motto in the last seasons, writing it in clear letters, both in the women's and girl's collections. Zadig et Voltaire Kids SS20: GIRLS CAN DO ANYTHING Much more than just a motto, a motivational phrase, of empowerment: don't let yourself be told that you can't do ...

by Paola Agostini (sissi_mum) 23/05/2020

Brands , Featured , For Kids , Kids fashion , Letkidsbekids

Soft Gallery SS20 collection: A place under the sun

Who would have thought that spring 2020 would give us a place under the sun... on the terrace? While it is true that the lockdown has forced most children around the world to stay at home, it is also true that many of them have been able to take the opportunity to live and enhance balconies and terraces. So many corners of green at home, mini-gardens in the balcony, sunny corners to ...

by Paola Agostini (sissi_mum) 16/04/2020

Brands , For Kids , Kids fashion

How to dress children: hearts are a timeless trend!

During lockdown, a timeless theme returns when it comes to children's fashion: hearts print! You know, with hearts you always win easy: adored by little girls (and not only), heart prints also conquers mothers. Whether it's stylized hearts or all-over prints, whether they're classic red hearts or more modern multicolored ones, they'll certainly appeal to young and old and will be a smart purchase, to be reused even in September or ...

by Paola Agostini (sissi_mum) 31/03/2020

Brands , For Kids , Kids fashion

Balmain Kids SS20

For its latest resort collection for Balmain, creative director Olivier Rousteing was inspired by the bohemian spirit of the 1970s, capturing the charming rebellious spirit of that decade and bringing surprising new variations to Balmain's iconic styles, with a hypnotic selection of black-and-white garments and a reinterpretation of the unique graphic heritage of the American Southwest. Balmain, ensuring that the same stylistic mood reflects the proposals brought to the catwalk by ...

by Paola Agostini (sissi_mum) 25/03/2020

Brands , For Kids , Kids fashion

Dreaming of spring: Simonetta SS20

For the spring/summer 2020 season Simonetta revisits its logo: the modern poetry of the historic made in Italy brand merges with the new metropolitan soul and gives life to Simonetta 2.0 Dreaming of spring: Simonetta SS20 The color palette is a combination of fluo, lime, sand and strawberry pink tones, metallic colors such as silver and optical quotes declined in black and white and blue. Contemporary casual chic volumes, take even more strength ...

Brands , For Kids , Kids fashion

Fall/Winter 2020 Pepe Jeans Junior Footwear

Pepe Jeans London is, fittingly, on a long winter walk and an adventure through the city for the autumn/winter 2020 junior footwear season. In an ever-connected world, wardrobes inevitably cross over and in this collection the roots of where it all began for Pepe Jeans London, West London, combine with the serene hallmarks of the great outdoors. Notes of nature blend with urban living for footwear that spans cool new ...

by Paola Agostini (sissi_mum) 17/02/2020

Brands , Denmark , Entertainment&Leisure , Featured , For Kids , Kids fashion , Travel

What to see in Copenhagen in winter: Copenhill, urban mountain

Denmark is perfect to visit all year round and even in the off-season there is no shortage of unusual activities and wonderful discoveries. Winter gives travel a different aura, new experiences and emotions that invite you to discover Denmark - The Land of Everyday Wonder, in a new light. At the end of January we visited Copenhagen again and one of the most interesting things to visit, precisely because they ...

by Paola Agostini (sissi_mum) 13/02/2020

Brands , Events & Tradeshows , For Kids , Kids fashion

Playtime Paris 27th edition: Report

450 brands 5590 visitors: this new February edition marked a great success rich in new features! From January 25 to 27, 2020, talented designers and fashion & lifestyle buyers met at the Parc Floral in Paris to discover the fall-winter 2020 collections. Buyers and brands came across in a vibrant atmosphere right from the entrance of the show! Playtime Paris decided to limit the selection to 450 brands (74% fashion, 21% ...