If you love Scandinavian style in kids fashion, no exhibition will captivate you more than CIFF Kids. Many have followed our Stories and our snaps on socials: it’s time to tell you a bit more about trends in children’s wear for spring/summer 2018.
Why do we speak NOW about next season? We’ve just made our seasonal change of wardrobe: this is the moment when we put away summer clothes and make a selection between what to keep for next season and what will definitely find an alternative use (donated or sold).
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One of the most interesting moments of CIFF Kids SS18 was assisting at two talks given by Pernille Kirstine Møller of pej gruppen about spring/summer 2018 trends and Your guide to concepts for kids of the future in parallel to the launch of the Edition for CIFF Kids of TØJ-Fashion Magazine & Business Trends.
290 brands and visitors from more than 50 Countries made CIFF Kids SS18 a very important showcase for the Scandinavian universe in kids fashion, lifestyle and interior: stimulating and full of news.
SS18 trends analyzed by pej gruppen at CIFF Kids focus on 4 macro-trends
Present
The future is uncertain and therefore this trend keeps the focus on present and celebrates it with a safe and romantic mood.
The technology is no longer necessarily a part of the future and is widely celebrated in the language of form, in design and in the classic styles.
The keywords of this trend are: tone-on-tone colors, urban, calm, sensual, security, content, simple details, dreaming, intuition, craftsmanship, indulgence, form aimed to the purposes of the objects, aesthetic understanding, inspiration from history
The color palette shows a preponderance of gray, green and dusty blue, denim, mustard, brown
Performance
A trend that legalizes the show-off, the active life at all times and use of all kinds of practical solutions and technology.
After many years of earnestness and seriousness, finally it’s important creating life, community, ironic and stimulating solutions
The keywords of this trend are: humor, community, practical solutions, curiosities, design, Sci-Fi, take-away, wearables, Futurism, sports, business, technology, performance
The color palette includes all shades of blue, from midnight blue to navy blue, dusty pink (so typical in Scandinavian brands), apricot, salmon, cream
Rebel
Children are the new rebels who want to actively create a new world. A new world that combines boldly experiences, ethics and aesthetics, combines technology and politics. This trend supports daring to make mistakes, to change and change specifically, to go beyond the borders and build to create new solutions.
The keywords of this trend are: thinking, future, Futurism, intelligence, technology, innovation, Sci-Fi, courage, urban, transparency, traceability, active, open
The color palette includes red, salmon, green, blue, turquoise, brown, beige
Roots
A trend which basically expresses the desire to completely disconnect the plug. It gives value to history and roots and past is the answer to the challenges of the future. This trend is a strong desire to return home, to grow and to regain our heritage and seek our roots.
The keywords of this trend are: faith, family, past, ethics, peace, prosperity, sensuality, nature, biology, affinity, traceability, time, recovery tools, hard work
The color palette centers on earth tones like beige, brown, mustard, brown, sage green, forest green, hunter green
