CIFF Kids: trends in kids fashion for Fall/winter 2018/19

CIFF Kids is always the most stimulating kids fashion fair for us: it reflects 100% our style and our letkidsbekids philosophy and, not least, we find many brands that are attentive to environment and sustainability.

As every edition of CIFF Kids, January 2018 edition presented to buyers and press children’s fashion collections for Fall/Winter 2018/19 also with meetings, conferences, panels.

CIFF Kids brought together autumn/winter 2018/19 collections not only in the children’s fashion sector, but also in the lifestyle sector, which is increasingly important and embracing a wide range of brands, from furnishing to accessories.

For the winter collections, CIFF Kids also shows an excellent panorama of technical and outdoor apparel, with many new brands to take into account for the harsh winters or for ski occasions.

A very interesting conference was held by PEJ Gruppen about trends in children’s fashion for Fall/winter 2018/19: styles, materials, palettes of colors, moodboard that bring us as always to look beyond the current seasons and to push ourselves in the fashion trends even up to 2020! Autumn/winter 2018/19 season sees a natural evolution of the palette of colors that we have already observed in the winter season that has just ended: ochre, yellow, brown, caramel are becoming more and more trendy, as well as the greys, while the touches of color are made from an orange vitamin. Even lilac and violet are affirmed, in a less wide and more contrasted range: we pass thus from pale lilac to deep violets. The range of blue is made very nordic, recalling the sky of Northern Lights.

The basic theme of all Fall/Winter 2018/19

collections is freedom, declined in 4 main themes according to the analysis of PEJ Gruppen: the freedom to be neutral, the freedom to be curious, the freedom to think  global and the freedom to speak out.

Being neutral means being yourself, not necessarily having an opinion about everything but focusing on what’s really essential. This trend certainly marries the philosophy of less is more that in fashion translates into clean lines, the shape that follows the function, the elimination of frills. The colors are the reassuring brown, beige, grey, which are well mixed with the blue/pink powder or even with dark blue and violet.

The freedom to be curious in the world of kids is important, in my opinion, also from an educational point of view: it leads us to the limits, to the unknown, to the universe. The theme also embraces the mystical and intimate side of the human being, as well as the Northern Lights, with their colors. The palette ranges from violet to blue, more or less dark, illuminated by gold, yellow, beige, while prints, denim and technical fabrics are a must.

To think globally means to travel beyond our (physical and mental) boundaries and to draw inspiration from the world and from animals: in kids fashion this translates into animalier or floral and animal prints, with palettes of colors ranging from beige, pink, mossy green, up to blue, gray, burgundy.

Speaking out means action, freedom of exchange, moving boundaries and limits: a strongly modern, urban trend, which translates into a kind of street style where the sporty style and the brightest colors, like red, orange, black, are contrasted with yellow , blue, gray.

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