For the spring/summer 2020 season Simonetta revisits its logo: the modern poetry of the historic made in Italy brand merges with the new metropolitan soul and gives life to Simonetta 2.0
Dreaming of spring: Simonetta SS20
The color palette is a combination of fluo, lime, sand and strawberry pink tones, metallic colors such as silver and optical quotes declined in black and white and blue.
Contemporary casual chic volumes, take even more strength thanks to Simonetta’s exclusive fabrics. Whether it’s silver laminated or fluo sablè sweatshirt, lime flower fil coupe, or embroidered denim, this first capsule is the fifth essence of Simonetta’s savoir faire: tradition in knowing how to do the product and attention to latest trends, decoding and reinterpreting the codes of the new generations.
White Capsules: ceremony and party
Refinement and romance take shape in the brand’s iconic volumes and silhouettes, along with contemporary fit. Optical white is allowed pastel tones such as tea pink, yellow and teal.
Light and impalpable fabrics such as organzes embroidered with applications of flowers ton on tone, precious all-over embroidery of micro sequins and beads, delicate check seersucker and floral coupe, are some of the predominant quotes that characterize the wardrobe of the first important ceremonies of the girls. For less formal parties, feminine floral prints and jacquard of micro flowers are the perfect glam wardrobe.
Everyday in style
In order not to stop dreaming even in full Play Time, a fun and colorful proposal transforms every day into something special: exclusive prints tender but fun, purely summer, in search of lightness and freedom.
All over prints of strawberries are chased, blending in with ladybugs and candy for a fun picnic between friends. Strawberries mixed with flowers that decorate jersey garments and sweatshirt and that become “strawberry heart” jacquard in knitwear. The seersucker in red and pink vichy that mixes with black and white twill and the slight embroidered or printed chambrey, on natural and fresh fabrics to experience summer in a green way.