When kids fashion combines design, luxury and sustainability, the mind immediately goes to Infantium Victoria.
The young Belgian brand, specializing in organic, vegan and contemporary high-end baby fashion, offers an alternative to traditional fast fashion, not only aesthetically but also ethically. The brand gives extreme importance to the sustainable lifestyle, just the one that everyone rediscovered during the pandemic, designing functional clothes that celebrate the individuality of each child.
Sustainable fashion for children: Infantium Victoria
Infantium Victoria has been GOTS certified since 2019, but it is not enough: not only materials, but also production and distribution comply with an ethical protocol. All models are designed in a sustainable way: this is what makes the collections truly unique on the market. Sustainable design means choosing the best environmentally friendly materials, planning the most efficient way to produce garments, eliminating excessive cutting waste and supporting carbon reduction practices. All production units adhere to the high standards of environmental safety and social responsibility; workers are all in good standing and are paid in accordance with contractual legislation.
What does responsible production mean? Most of the fabrics used in the collections are made to order and leftovers are further used in subsequent collections: Infantium Victoria in fact recycles its own waste. All wholesale and retail shipments are made of biodegradable packaging material without plastic. Infantium Victoria believes and supports open source, in fact it shares its production chain from the first collection to inspire fellow designers to move on to ethical choices.
Infantium Victoria takes full responsibility for its products and offers a recycling solution for end customers, through the Infantium Victoria PRELOVED project.
Finally, the commitment to sustainability and transparency was underlined by the main independent sustainability app: Good on You. Infantium Victoria, could not be otherwise, is rated Excellent (5 out of 5 stars).
Infantium Victoria SS21 HOMECOMING
Infantium Victoria’s spring summer collection was born in a time of pandemic: it is called HOMECOMING and includes many versatile and basic garments, adding that touch of artisan uniqueness typical of the brand’s sustainable children’s fashion. Each garment is unique, as are the materials used that see, alongside GOTS certified organic cotton and linen, also innovative fibers such as Weganool, the vegan alternative to wool.
The color palette includes colors now iconic for the brand, such as cream and black, alongside terracotta, mint, royal blue, pink, blue and beige.