“In our digital times, a whole world of lifestyles is just a click away. Social networks do the spadework, clearing the ground leaving only objects of desire as the well-honed online consumer becomes the artistic director and designer of his/her interior.
Homemakers indulge in a form of decorative exhibitionism and with transparency in every shape, size and form showcase their significant objects in display cases or on shelves. Walls show off these new collectors’ juxtaposed accumulation of pictures, or their modern-day take on decorative plates; still lifes are arranged as if posing to have their photo taken, ready to be posted on Instagram; and light transforms volumes in a dramatic and theatrical approach to interiors that brings a touch of magic back into everyday life. Click to say you “like” it and make sure to share.”. “
So tells Marie-Jo Malat, editor in chief of the Cahier Inspirations N°32 at Maison&Objet. January 2018 edition of the Parisian fair that invests the world of home at 360 degrees. Design, furniture, fabrics, accessories, perfumes, tableware, furnishing accessories will be organized in three sections: Maison, Objet and Influences, while the agency NellyRodi develop the concept “SHOW-ROOM” in the Inspirations Space and the Bookshop-Café.
A new generation of hyper-connected and hyperinformed consumers is reclaiming control: they are establishing their status as an inescapable partner for brands. With the advent of Instagram particularly, consumers are becoming trendsetters themselves, full-fledged influencers. They share their finds with their communities, revealing themselves, or flaunting themselves in some cases, making commitments and voicing opinions.
This is what we have called the showroomisation trend: it is no longer the product that makes the
consumer, but the consumer that makes the product. Vincent Grégoire, NellyRodi, Designer and scenographer of the Inspirations Forum and Bookshop-Café
Ready to visit Maison&Objet Paris with me?
Since 1995, MAISON&OBJET is the international appointment for the professionals of art de vivre, lifestyle, interior and design. This year I’ll take you there, live on Instagram and Instagram Stories and then in the editorials that I will write for you, in Paris, discovering almost 3,000 exhibitors, among more than 85,000 unique visitors (press, buyers, professionals), of which 50% International.
More than home, deco and interior: news from Maison&Objet 2018
We will discover together new talents: in particular this edition of Maison&Objet spotlights on Italy through Rising talent Awards, a space focused on emerging talents that each year focuses on a different nation. Six young Italian talents selected by six leading figures in the world of interior and design (the designers Andrea Branzi, Piero Lissoni and Luca Niche, the gallery owner Rossana Orlandi, the art director Giulio Cappellini and the stylist Rosita Missoni): Federica Biasi, Antonio Fabian, Marco Lavat Nicola, Kensaku Oshiro, Federico Peri and Guglielmo Parmar will be the protagonists of Talent à la carte.
Every year Maison & Objet selects the Designer of the year among the most significant signatures of contemporary international design and furnishings. On January 2018 Maison&Objet will pay homage to the talents of designer Cecilie Manz. Cecilie Manz, Danish designer with all-Scandinavian studies, leading exponent of international design, will present her personal exhibition Cecilie Manz – Objects. Her exhibition will be articulated on published and unpublished elements in the warm atmosphere that characterizes her work.
Exhibitors? Many! I do not want to mention anything in preview because I really want to bring you with me to discover many news: of course we will focus on kids design, theme that I have always spoken with attention to all that is new, innovative, that respects the concept of letkidsbekids. We will see together also fashion accessories, interior, home decor, furnishings, we’ll attend some conferences.
Are you ready to visit with me Maison&Objet?