Mini Mode – Global Kids Fashion Week: 5th season is just round the corner

Mini Mode, an incredible platform to showcase kids fashion from around the globe is excited to announce Season 5 during iconic London Fashion Week.

Mini Mode is excited to share its rebranding, Mini Mode – Global Kids Fashion Week, in London. Mini Mode is contributing a new business and fashion model for the industry on a global scale that promotes inclusivity on every level. Mini Mode is passionate about the ‘Next Generation’ giving them a platform to be seen and heard. Diversity and Inclusion remains top of the list but sustainability and protecting the planet is also a theme for this season’s show. Mini Mode has always supported long-lasting fashion for the next generation.

Mini Mode – Global Kids Fashion Week: save the date

The Industry Show will be held on Friday 14th February 2020 and is open to industry professionals including buyers and press – who will have access to the Trade Showroom having the opportunity to see the latest A/W2020 collections. Previous seasons showcased Myleene Klass MyK and Kimberley Walsh of Kimba Kids.

The Consumer Shows will be held on Saturday 15th February 2020 exclusively for the general public. These shows feature the latest See-Now-Buy-Now collections for S/S2020 and also include family entertainment, DJs, Hosts, a Pop-up Shop and mini makeovers for the ultimate fashion experience. We have two Consumer Shows on the day offering a new fashion experience for our guests to enjoy. Shows are 1.00pm and 4.30pm.

Amanda Rabor, Founder of Mini Mode says: “We’ve showcased brands and models from all around the world and we’re really excited that London is the city which reflects this diversity and inclusion. Mini Mode remains a truly unique experience.”

Mini Mode will showcase an eclectic mix of both established and emerging childrenswear designers from around the globe


A*Dee is a luxury girls brand specially designed for girls aged 2 – 12 years.

Mitch & Son is a cool and fresh boys brand for ages 6 months –6 years.

MiTCH is a new brand for 2020 that showcases a stylish collection of boys wear for ages 6 – 12 years. MiTCH successfully creates entire looks with elements that can then be mix and matched to create different outfits.


Baronessa brings you into the small nymph’s kingdom from the fantasy forest. This collection features exquisite silk trouser suits, dresses made of noble materials and decorated with natural rubies, pearls, zirconium and crystals. Beautiful embroidery, luneville technique and filigree handcraft creates a feeling of a touch of a magic wand.


As a contemporary designer kids brand in Korea, BEBEBEBE features delicate detail with original design and activity. BEBEBEBE wants children to be happy to wear their clothes, the brand combines high quality with reasonable price points.


Bellos Boutique originated as a stockist for big name brands and have now created our own line of unique traditional children’s wear. Our brand is inspired by the 1940’s traditional English style, bows and bonnets for the girls and braces for the boys! Luxury fashion that stands out but still gives that traditional feel. Designed in the UK, ethically made in Spain, and shipped worldwide and available at our store in the heart of London. 


Parisian children’s fashion brand CHARABIA puts across a truly positive and cheerful message to children over the world: Fashion that’s bright, cheerful, happy and respectful, drawing on nature to create a happy world!

Each season, Billieblush creates a themed collection that offers everyday pieces, as well as perfect little looks for special or formal occasions.

*Photography by Anna Clare Photography


At the heart of our brand is children. House of Juniors was originally started by two young mums who were looking to create the type of clothing that was stylish and on trend, yet suitable for young kids. House of Juniors express artwork through creative prints using customisation techniques such as digital image creation, heat-press, and screen printing. Bold, creative prints is what we specialise in and what sets us apart.


IScream is a brand created for 4 to 13 year olds. For the child that is adventurous, inquisitive and not afraid to get dirty while still having a great sense of style. It is a UK modern modest kidswear brand for children.


LB Swim is a luxury children’s swimwear brand made from ECONYL® – a regenerated nylon yarn made from recycled ocean plastic and landfill waste. Designed in the UK by mum of four Elli and ethically made in Bali, LB Swim believe that fashion should be fair. All LB Swim’s swimwear is beautifully soft, available in a variety of fun colours with the added benefits of SPF 50 protection and resistant to damage caused by sea salt, chlorine and sun cream.


Maman Salon is born to make special dresses. Designed by a mother who has in mind to design beautiful and magnificent dresses for all girls to wear. “I had a dream that I wanted to wear a beautiful dress in my childhood, and I got inspired whilst reading a fairy tale to my daughter. As a mother, I dreamt again that I could make my childhood dreams come true through my daughter.”


Oscar et Valentine is the French specialist of cashmere for babies and children since 2004. It’s a mix of sweetness, poetry and luxurious universes. With Oscar et Valentine, you can always find some cashmere treasures.


Présent de l’ondée began from a shirt graphic designer Madoka Takashi made by hand for her daughter. By looking at current fashion trends and incorporating that into their designs, they make clothes that parents would feel comfortable wearing (if the clothes were bigger!), incorporating playful and fluid designers into children’s formalwear, bringing you a new style.


Anwuri Ichouku is the creative designer of the brand RAY AND ROY. For their discerning clientele, their specialism is custom made luxury dresses for girls. The dresses reflect everything one would expect from bespoke pieces. So much so that RAY AND ROY have now launched their Mummy and Me options which are perfect for those once in a lifetime special occasions. Designed in Nigeria and shipped globally.


ZOOBUG LONDON’s award-winning sunglasses are designed for kids from 0-12 years. They will be showcasing their 1st sunglasses collaboration with kids’ fashion stylist, Kate Hill. *Photography by Lol Johnson

MadPax Backpacks will be showcasing its latest launches, including the new ‘Hex – do you have Hex Factor’ design and new additions to the metallic ranges with the champagne hued ‘Show Topper’ and glossy gold ‘Brushed Buttah’.

Mini Mode Show Timings

St Mary’s, Wyndam Place, York Street, London, W1H 1PQ.

Mini Mode Industry Show

Friday 14th February 2020 at 2.30pm

Open to Press, Industry, Buyers, Bloggers and Influencers

Showcase New AW2020 Collections

Mini Mode Consumer Show

Saturday 15th February 2020

Matinee Show at 1pm

Afternoon Show at 4.30pm

Open to Consumers

Showcase See-Now-Buy-Now Collections for SS2020

A good reason…

Mini Mode is supporting the Osteopathic Centre for Children charity and will be donating 5%of all ticket sales to raise money to support the charity and create awareness of the OCC.

The OCC provides specialist paediatric osteopathy for perinatal women, babies, children and teens on a donate-what-you-can basis. They also treat older children up to 18 years old with various issues and support families with children with disabilities and learning difficulties.


Twitter: @minimode_lkfw / Insta:minimode_lkfw

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