Mini Mode Global Kids Fashion Week goes digital

Mini Mode, an incredible platform that showcases kids’ fashion from around the globe is excited to announce that it is launching its first Virtual Runway Show to host its 6th season during London Fashion Week.

Mini Mode Global Kids Fashion Week goes digital

Founded by UK childrenswear designer, Amanda Rabor, Mini Mode provides a unique spotlight on kid’s fashion, from toddlers through to teens. Mini Mode is about empowerment and building self-esteem for kids, whilst providing a new platform for the global kids’ fashion industry, which champions diversity and promotes inclusivity on every level. Mini Mode is passionate about the next generation, giving them a platform to be seen and heard.

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Photo Credit – Santoshi Padhiar

Mini Mode Sponsored by Harumika will consist of two virtual runway shows. The Industry Show will take place on Friday 19th February 2021 at 3pm and will feature the latest A/W2021 collections. Previous seasons showcased Myleene Klass MyK and Kimberley Walsh of Kimba Kids. The Consumer Show will take place on Saturday 20th February 2021 at 3pm and will feature the latest See-Now-Buy-Now collections for S/S2021.

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Photo Credit – Santoshi Padhiar

Mini Mode teams up with Harumika

This season Mini Mode has teamed up with Harumika, an award-winning toy brand that combines art, craft and fashion and VIP Pets Mini Fans, a fashionable and collectible pet themed doll range who will both sponsor Mini Mode’s Virtual Show.

Harumika’s themed toy mannequin collections are a big hit with young budding fashionistas who can create their very own line of bespoke couture designs without the need for any needles, thread, glue or scissors. This season Harumika is launching a new collection to appeal to a new generation with designs and fabrics inspired by creative agency NellyRodi.

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VIP Pets will be showcasing their new range of pet themed dolls – VIP Pets Mini Fans on the runway at Mini Mode. The VIP Pets Mini Fans are new characters in the latest VIP Pets animated YouTube series Kitoons. They are the cool, crazy supporters of the VIP Pets, and just like their idols, they share a strong passion for hair.

VIP Pets Mini Fans are working with the Mini Mode team to create a collection of wigs for the show’s models to wear on the runway, duplicating the long, colourful hairstyles from the VIP Pets Mini Fans dolls. The VIP Pets Mini Fans dolls themselves will also feature on the catwalk alongside the show’s models.

Mini Mode: emerging kidswear designers

CHASES CLOSET (UK) is every fashionista’s quickest avenue to unparalleled style and confidence! Chases Closet’s Founder Toni Grimshaw has always loved stand out comfy clothes with a street twist. After having her son, she couldn’t find anything like this on the high street, so she decided to make her own outfits and Chases Closet grew from there.

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KATE HILL (UK & SPAIN): inspired by Kate’s love of disco, Kate will launch her second collection ‘Oh Sugar’, which will be in keeping with her first ‘Disco Dolly Diva’ collection. Kate hopes to inspire EVERY ‘Disco Dolly Diva’ who wears the pieces that they can share love, light and magic with their fabulousness. ALL they need to do is believe in who they are and SHINE LIKE A STAR…’Oh Sugar’ it is going to be magic!

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MAISON LOULABELLE (NIGERIA): Africa’s leading childrenswear brand, Maison Loulabelle is dedicated to bringing luxurious African inspired kid’s fashion to the global stage.

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NEEVA D LONDON (UK) specialises in girlswear from 2 to 10 years. Featuring a timeless design, Neeva-D London’s dresses are beautifully made using ethically sourced fabric with exquisite craftsmanship and a high quality finish.

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ROCK AND MOUSE (LATVIA) create stylish, yet playful and comfortable urban childrenswear for girls and boys, from new-born to 10 years of age. Rock and Mouse aim to create clothing that kids will enjoy wearing, to feel comfortable, confident and unique. We want Rock and Mouse to be their first favourite clothes that will hold a great memory of the special and fun times that they had whilst when wearing them.

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SHE’S FIERCE BY CARA (UK): founded by Cara Mailey, an 11-year-old girl from Northern Ireland who has a passion for fashion. She’s Fierce – is a ground-breaking collection for girls with achondroplasia offering cosy chic loungewear, on-trend dresses, functional outerwear and a party frock for girls aged 10-15 years old. Cara was tired of not being able to go shopping with her friends and enjoy being a regular kid who can buy clothes off the shelf. Cara called the label ‘She’s Fierce by Cara’, because she wants the world to know that dwarfism is her strength. A new CBBC documentary has been made of Cara going through the process of creating She’s Fierce that will be shown on TV in 2021.

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Amanda Rabor, Founder and CEO of Mini Mode says: “It has taken us a year to bring this very exciting and innovative way of presenting kids brands to buyers, press and consumers. Times have changed dramatically in the last twelve months in ways that can offer us new opportunities to share our gifts and talents. Our sponsors are passionate about reaching new audiences who are as diverse and inclusive as Mini Mode and our show offerings will be creative and fun! Finally, one of the most progressive advancements that we will be able offer to brands, is in the tech world. Our pairing with SWITCH is truly going to revolutionise how smaller brands can sell their collections throughout the year with ease and minimal costs implications. Mini Mode will be offering our platform through SWITCH to reach global buyers. This completes our vision for the kids’ market in 2021.”

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