This season Molo celebrates 15 years in the world of children’s fashion: 15 years focused on curiosity for the world and in interpreting the vision of the world that children have. Children and teens have always been the main protagonists of Molo and, in fact, the garments of the Danish brand help them to express their best, stimulating their creativity and following them in comfort and lifestyle everyday.
It’s been 5 years since I discovered almost by chance Molo and Sissi in recent years has always had a bit of Molo in her wardrobe: comfortable garments, which do not spoil, unique digital prints, sizes with a very good fit… And with Molo my little girl has grown! You saw us buying Molo online and also in the stores in Copenhagen at the airport and in Malmo: even growing, Sissi continues to love this brand and, as a mother, I can only agree!
To celebrate 15th birthday, Molo launches today a capsule collection with a really important message: Time to be present to stay away from electronic devices-which often kidnap literally our little digital natives-and live the present.
The message that Molo wants to convey to parents, children and teens for its 15 years birthday is to get lost in everyday life, leave home and meet new friends on the street, be the true masters of their lives and create unique and eternal memories.
Time to be present collection consists of unisex T-shirts and sweatshirts in 5 vibrant colours with a funny rubberized print of a winking face, perfect for back to school especially to match the other pieces of the AW18 collection of Molo, such as denim , velvet or sweatpants. And, for those who love the mini-Me style, there is good news: Molo has listened to the many requests and sweatshirts are available also in adult format, to coordinate your look with your children.
And if you don’t know Molo…
You really don’t know Molo?! Impossible!
I still want to tell you a little bit more about this Danish brand: Molo was born in 2003 in Copenhagen and immediately distinguished itself for its unconventional design, special prints and use of colour. In 2005 Molo extended its collection, originally from 2 to 8 years, even to the baby and then up to 12 years (today Molo wears boys and girls from 0 to 16 years). Since its very beginning Molo has tried to understand the world of imagination, a vast and so fertile field in children: strong colors, funny prints, special shapes and daring combinations have become a hallmark of the Danish brand: the digital prints, often linked to the world of nature, are able to develop the character and individuality of children. Special prints and designs, never at the expense of quality: Molo garments can be washed and washed, do not spoil, pass from one child to another and remain new. The materials are certified Oeko-Tex 100.
You can discover the new capsule collection in the Molo stores and on www.molo.com