Monnalisa fashion show is the usual event that inaugurates and illuminates the first evening of every Pitti Bimbo. With all the elegance, enchantment and romance that have always distinguished the Italian brand, the first evening of Pitti Bimbo is always a dreamy event, which sends everyone home happy, with a feeling of muffled joy (which almost makes you forget the tiredness of the whole day).
Monnalisa fashion show at Pitti Bimbo 89: Fairy Tale at Giardino Torrigiani to present spring summer 2020 collection
In one of the most interesting English gardens in Italy, in the heart of Florence, just a stone’s throw from the historic Palazzo Pitti, Monnalisa decided to set its fairy tale. Built at the beginning of the nineteenth century, Giardino Torrigiani is one of the few large green areas, still surviving within the Florentine walls, full of magnolias, pines and cypresses but also mysterious and symbolic paths, such as references to Arcadia and the world Masonry, of which Marquis Pietro Torrigiani was a member.
From the entrance of Via del Campuccio you can access the large green park divided with box hedge, with a classical statue in the center. Everything is ready for Monnalisa fashion show: with an en plein air catwalk that starts from an open storybook.
Monnalisa fashion show at Pitti Bimbo 89
In front of this set, partly designed by the brand and partly natural within the garden, a selection of iconic outfits for spring summer 2020 shows to 350 guests, infuencers, customers, press and insiders.
Mini-me looks, great general trend throughout the fair, iconic outfits for the brand, among the most casual looks there is the collaboration with Mickey will make fans of Disney characters very happy. Accessories perfectly complement Monnalisa total look: large straw hats, bags, shoes, glasses.
Here are the most interesting outfits from Monnalisa fashion show, immortalized for us by our friend Emily Kornya:
In one year Monnalisa went public on the stock exchange (closing 2018 with a turnover of 51.1 million euros and +7%) and focused on retail, product and web. The news launched at Pitti Bimbo 89 is the skincare line, created with organic ingredients, which includes a face and body cream and sunscreens.