Playtime Paris 26th edition

Summer is coming and we look forward to sharing with you all the news about 26th edition of Playtime Paris!

From June 29th until July 1st, the reference fashion and lifestyle show for childrenswear creatives and creators will be returning to its lush green abode at the Parc Floral de Paris.
Inspired by the energy of spring, the show will be exploring the theme of «Metamorphosis»: the kind that returns immutably every season and the kind that is born in the imaginations of our children, to whom nothing seems quite impossible.

In our minds, presenting an increasing amount of brands no longer seemed suited to the current market. We therefore decided to reduce the number of collections presented. In making this bold choice, we wish to offer each exhibitor better conditions in which to take part and each buyer a better visiting experience.

Chantal Danguillaume, commercial director of the show

That is why the whole team at Playtime has worked hard to offer its summer visitors a more rigorous selection packed into a show punctuated with experiences of all kinds!

500 brands (including 33% French and 67% international) will be present this season and will cover the worlds of Fashion and Lifestyle, all the while promising, as always, some beautiful new discoveries among the 20% first-time exhibitors.

The NEW NOW space, a real brand incubator, will be shining the spotlight
on twelve promising brands exhibiting for the first time at Playtime Paris.
The brands were selected by our dear friend Romaine Coonghe, who after a first successful experiment last January will be offering a new «best of» for Spring-Summer 2019.

Experience Playtime Paris

Following a common thread around the theme of «Metamorphosis», the whole show finds itself changed! The space has been redesigned for a better visiting experience. While strolling through the alleys, visitors will discover new collections, draw inspiration in an interactive trend space, find their essential brands, take part in a conference, a creative workshop or a game… or just stop for a second and enjoy a well-deserved break.

2 Playgrounds… to experience, learn and have fun!
Designed as a propitious crossroads for encounters, the Playground spaces invite discovery through original events. Because experiencing Playtime is a lot more than just going to a regular trade show!

To capture the essence of the season in a few silhouettes, head over to the show’s trends forum.

There you will discover the essential wardrobe for Spring-Summer 2020 which will fit in with the three general trends as imagined by the creative
agency INSTINCT. And Because at Playtime we have always gone beyond the bounds of fashion, the backdrop to every trend will be conveyed by an artist’s image, created to interact with each theme.

Playtime Paris 26th edition
June 29th – July 1st, 2019
Parc Floral de Paris

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