It was a success! Portuguese brands, already present in 2017 in a dedicated exhibition inside the fair, at this edition of Pitti Bimbo organized a catwalk to show the press and buyers the panorama of Portuguese children’s brands.
Six brands with six well-defined identities to represent on the catwalk a country that has always been distinguished by the quality of its manufacture
Probably if you’re an industry insider you already know, but if you’re a final customer, a mom who buys clothes for her kids, a children’s fashion enthusiast, you need to know that when you read made in Portugal on a label, you can be really happy because those clothes are made with care, experience and tailoring (more or less pushed, obviously depending on the brand and the target you are buying) simply unique.
At Pitti Bimbo 89 Kids Moda Portugal and Portuguese brands tell us about their spring summer collections for 2020
As many as 26 Portuguese brands have exhibited at the fair. To represent made in Portugal fashion on the catwalk: Laranjihna, Knot, Phi Clothing, Cherry Papaya, Patachou and Play Up.
Different brands with different styles, but united by quality and attention in the manufacture. DNA of Portuguese children’s brands also shines through the colors, playful prints, lines suitable for children even when it comes to clothes for occasions, from the desire to smile at the world of children, to make them have fun embracing a fashion always meant for them.
In the backstage before the show, which you can still follow in the Ig Stories highlighted, you breathe a playful air, not heavy as in other fashion shows, the small models have fun, play, always prepare with a smile.
Laranjinha has been producing comfortable, high-quality clothing for babies and children since 1981. For the spring/summer 2020 season, they think about summer afternoons on holiday, picking flowers or picnicking, or even by the sea.
Knot is a Portuguese brand that carefully creates easy-to-wear garments, with sophisticated prints and colors accompanied by playful details and quality natural materials. For the spring/summer 2020 season it celebrates children’s curiosity and their ability to find happiness at all times. Light and bright colors, all-over delicate prints and stripes.
Phi Clothing combines quality with design: a romantic and contemporary brand for girls. For the spring/summer 2020 season, Masaya Collection, the design takes a leap in quality and the collection diversifies and is completed thanks to accessories.
Cherry Papaya is a young brand, born in 2014, that every season tells a story inspired by the world of children, which is then reproduced through drawn prints and graphics. The spring/summer 2020 collection urges us to (Re)connect with Nature: the brand invites us to rediscover the pleasure of the small emotions that nature can give us, like a barefoot walk on the grass. The garments are easy to wear, born to play and move freely, with a color palette full of greens and yellows, blue and salmon pink.
Patachou is a luxury accessible brand from 0 to 14 years old. For the spring/summer 2020 collection, designers were inspired by holidays and happy moments: the result is classic and at the same time fun garments that combine an exclusive design with quality raw materials with applications and prints on exclusive fabrics, soft and comfortable.
Play Up is a clothing brand from 0 to 14 years old, proud of its strong textile heritage and know-how. The spring/summer 2020 Collection Embracing Slow Making Chapter III – Weaving continues research on ancestral arts that characterize the cultural heritage of the Portuguese textile industry by collaborating with artists and creatives. Rita Sevilha, a graduate in architecture and lover of the sea, is the artist invited to collaborate for this collection, with the result of a collection in which the simplicity of lines and models coexist with the use of natural fibers and various materials found in nature.