This Christmas, everyone is invited to join a joyous procession of merrymakers as Selfridges celebrates the magic of the British cities that the store calls home.

Exclusive and themed products that are an open love letter to the spirit of these cities will showcase a unique, fun and compelling interpretation of all things British. “With Love From…” – Selfridges’ 2017 Christmas theme – also expresses, in its simplest form, the most profound reason to gift: love.

As part of these exciting products, Selfridges will provide an astounding selection of seasonal clothing and top toys for little ones.

Ready for Christmas: kids fashion at Selfridges

Beautiful occasion wear comes from No Added Sugar and Patachou’s Christmas capsule collections, comprising exclusive dresses and matching headbands to ensure a complete party look.

No Added Sugar’s hand-painted deconstructed stripes, crepe pleating and metallic patches provide a contemporary stance on Christmas party wear this year, whilst Patachou stick to their signature classics adding more sparkle than ever to festive red and metallic fabrics.

Following the outstanding success of the Christmas menswear collection last year, Opposuits kids lands in store this Christmas. The affordable novelty suits will be available in a variety of winter prints, including a Selfridges mini me exclusive to match Dad’s!

You can choose also classics, like Burberry or Kenzo, or some modern print like Someday Soon.

Unicorn Universe

At over 200sqft, Selfridges’ Unicorn Universe will house over 100 unicorn-themed products ranging from £3 to £3,600. This magical world of iridescent and glitter will include everything a Unicorn fanatic needs; from plush toys to stationery, onesies and more! Exclusives come in giant form with a Jellycat plush and Hansa’s life-sized moving unicorn.

Toys

There’s something for children of all ages this Christmas in Selfridges’ toy shop, from the must-haves at the top of all kids’ wish lists to perennial family games and attention- grabbing tech toys.

Ubtech brings the future to children’s fingertips with the Alpha 1 Pro Robot, designed to educate and entertain. Using the app, the robot can be controlled to perform many highly complex movements.

Sphero’s Ultimate Lightning McQueen delivers an impressive update on the remote control car. This Pixar protagonist is controlled by an app full of interactive activities including racing, pit-stop upgrades and directing the responsive car’s speech.

Club Petz furry companions, Bianca the cat and Lucy the dog, also offer highly interactive play through an array of smart technical features.

Christmas wouldn’t be the same without games the whole family can enjoy. Our spin on a staple board game has sprung an exclusive Selfridges themed Monopoly, in the iconic yellow pantone. Get a Grip challenges opponents to multiple thumbs-free games, with only one winner! The latest iteration of last year’s top- seller, Speak Out, puts parents and kids up against each other whilst promising lots of giggles.