The launch of Stella Kids AW18/19 collection, available on the official website only in pre-order, embraces one of the brand’s favorite sources of inspiration: nature.
Nature inspires animal prints, but also the brand put the attention on nature in order to educate the youngest to respect it. Among the luxury children’s brands Stella Kids has always been characterized by using eco-organic materials and recycled fibres and for an attention to the environment at 360 degrees. Stella McCartney is an active part of the Fashion Revolution movement.
For Stella kids AW18/19 Collection the focus is on biodiversity and so garments are populated with many insects, always very nice for children: ladybirds and bees. But not only those: autumn/winter 2018/19 season also welcomes other animals, such as snails and felines. In the collection campaign there are so many cute kittens!
From women’s and men’s collections, there are some models revisited and adapted to the world of kids, including denim with hearts, velvet vests and cool embroidery.
In line with the commitment of Stella Mc McCartney for sustainability, the collection boasts the use of eco-sustainable materials, from organic cotton to sustainable viscose, from cotton to recycled polyester. GOTS Certified organic cotton (the highest standard for organic cotton) represents 76% of the cotton used for this season’s children’s collection.
Click to enlarge the gallery!
As always, Stella Kids AW18/19 collection dresses girls, boys and babies from 0 to 14 years and you can find the collection in many physical and online boutiques.