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Spring/Summer 2018 trends in children’s fashion: horses and donkeys

The season of donkeys and horses has begun!
Kids are always in love with these animals that have long been part of the iconography linked to childhood.
Many are the brands that for this SS118 season use these tender animals on t-shirts, dresses and sweatshirts.Read More

For KidsKids fashionLetkidsbekidsLifestyleSwedenTravel

Ystad Saltsjöbad: Paradise is located on the southern coast of Sweden

Does the song of the sea end at the shore or in the hearts of those who listen to it?
(Khalil Gibran)

I don’t like neither extreme heat neither crowded beaches, I dislike thousands of beach umbrellas placed so near that you can breathe the smell of your neighbour, I suffer the heat, sweat, my blood pressure drops down and I have to take medicine to stay healthy… But anyway I love sea, sandy beaches, relaxing in the sun, in addition to the benefit of the sun on our organism and for the growth of children. For this reason I visit Italian beaches mainly off season and fortunately, living quite near the sea, we can enjoy them all year.
As an alternative to the sea in Italy, surely the Nordic Countries offer stunning beaches and seaside resorts that often Italians don’t know, but that are really worth to share and to stand out.
Let’s dispell the myth that for us Italians it’s too cold by the sea in the Nordic Countries: just choose the right time of year and the right time of the day. In addition to choosing the right locations.

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BrandsFor KidsKids fashion

Mini Rodini and adidas Originals – catch me if you can


Swedish children’s wear brand Mini Rodini is doing a yearlong global collaboration together with adidas Originals. All releases are filled with limited edition pieces of iconic adidas Originals styles with print design by Cassandra Rhodin, founder and creative director of Mini Rodini.Read More

BrandsFor KidsKids fashionLetkidsbekids

Mini Rodini Pre AW16 collection

Here we are.

We always look forward with excitement new collections, but since Mini Rodini has accustomed us to small and very limited pre-collections we’re even more excited!

Finally today at 10 am was launched Mini Rodini pre AW16 collection: this is the first pre AW16 collection for Mini Rodini, that today has decided to give us a little taste of autumn.Read More