Marimekko and UNIQLO, Japanese clothing store that has recently arrived “physically” in Italy in Milan, have announced a new collaboration for a limited edition autumn/winter collection.
The collection will be launched on November 28th and it is the second partnership between Marimekko and UNIQLO. The first collaboration, presented in the spring of 2018, has been very successful. The new Fall/Winter 2019 collection celebrates Finnish winter traditions and garments for women, children and baby.
“Following the positive reception of our first limited edition collaboration collection with UNIQLO in spring 2018, we are thrilled to collaborate with UNIQLO again for Fall/Winter 2019. The new limited edition collection features Marimekko’s bold prints and colours in winterly wardrobe essentials made for all. We believe that together with UNIQLO we have been able to create something truly special for our customers and can’t wait to see this new line bring joy to people’s daily lives around the world. This collaboration allows us to share our design philosophy with a large global audience building Marimekko’s brand awareness,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.
UNIQLO x Marimekko: the new limited edition combines two brands in a complementary way
Marimekko’s mission is to give people the chance to be happy and to give joy to everyday life through bold prints and colors. LifeWear is UNIQLO’s commitment to create high-quality clothing that is functional and affordable, to adapt to everyone’s everyday lifestyle.
The collection includes women’s garments designed to show some of Marimekko’s most recognizable prints such as Kivet (stones) designed by Maija Isola in 1956, Tasaraita (strip) by Annika Rimala from 1968 and Siirtolapuutarha (city garden) of Maija Louekari in 2009.