Uniqlo at the launch today with the new Limited Edition Capsule Collection Uniqlo x Marimekko: Joyful Summer is the theme of the latest collaboration with the Finnish fashion house Marimekko. A direct inspiration based on the typical Northern traditions of the summer season, with the invigorating warmth of the sun at that time of year.
Uniqlo x Marimekko spring summer 2021
Commenting on the new collection, Yuki Katsuta, Head of Research and Development at Uniqlo, says: “We are pleased to collaborate once again with Marimekko and particularly pleased to present, for the first time, the reasons that The Japanese Fujiwo Ishimoto has designed for Marimekko. Its prints, which combine Scandinavian design with Japanese elements, are bold but at the same time delicate and unique”. He added: “Our latest line combines the simplicity of uniqlo signature and Marimekko’s playful prints and is designed to live unforgettable moments with family and friends. I hope these colorful garments can instill a vital charge, wherever you are this Summer.”
“We are proud to collaborate again with Uniqlo for this latest limited edition Capsule Collection inspired by the joy and optimism typical of summer in the Nordic countries. The selection of prints was chosen to reflect the beauty and energy of this magical time of year – Marimekko’s vibrant and summery motifs along with functional garments from the Uniqlo wardrobe evoke the perfect concept of summer comfort. The collection features prints by some of Marimekko’s most iconic designers, from Fujiwo Ishimoto’s delightful floral designs to Annika Rimala’s vibrant stripes. We believe that the language of design is universal and we hope that this collection will bring people from all over the world a wave of summer joy”, says Minna Kemell-Kutvonen, Design Director for Home and Print Design at Marimekko.
Iconic Marimekko prints by Fujiwo Ishimoto and Annika Rimala
The new line is a no to the simplicity of Uniqlo and features seven different and brilliant prints designed by four designers from the Marimekko archive. The positioning of the brand was also defined by the work of Fujiwo Ishimoto, who from 1974 to 2006 created 400 reasons for Marimekko. For this collection, three prints have been selected that perfectly embody Finnish nature. In particular, the main object of inspiration for the Seitsemän kukkaa print (seven flowers) was the Finnish custom of harvesting flowers in the middle of Summer. His other prints in the collection are the exuberant talkoot floral design (working group) and the Pikkulempi motif (little love), which represents a floral expanse. The collection also features prints Aitanovi (cottage door) and Aita (fence) by Annika Rimala, renowned above all for her modernist and rhythmic designs.