UNIQLO x Marimekko

We love slow fashion and quality garments: this is not new. It does not mean being a snob, it does not mean that we like only expensive or griffe clothes regardless of any other feature. When we choose the items to be purchased we evaluate many aspects, first of all quality, then materials, the places of production, green and sustainability aspects. Moreover we are always looking for unique designs.

I speak in plural because this philosophy of style embraces all of us in our family: from Sissi to me, passing through my husband. We try to embrace a fashion that is slow, responsible, beautiful, lasting. Among the three of us, the one that sometimes falls in the tunnel of fast fashion (and then repent ALWAYS) is me: sometimes you need a dress that you know you’ll wear only once and maybe I do not want to spend too much…

Embracing a slow and quality fashion doesn’t mean always spending a lot of money: it is certainly more difficult to find items at affordable prices, but you must also reflect on the fact that good materials have certainly higher costs, as well as a careful manufacturing. In addition, they are definitely destined to last more than one season and therefore can be amortized over time.

Prepare your wishlist: UNIQLO x Marimekko 

I love Nordic design. Do you remember our Instagram Stories shopping at Malmo in Marimekko store (did you see the iconic flowers of the Finnish brand in this article?) and then shopping again in the Copenhagen airport store? Marimekko is colorful, cheerful, very high quality: the historical brand of Finnish design embraces fashion at 360 degrees, from women’s clothing to fabrics, from home to children’s clothing.

Here are the images from the Parisian parade of the SS18 collection:

Marimekko and UNIQLO, the Japanese global apparel low-cost retailer, announce their partnership on a limited edition collection. The new collection for women will comprise a complete line of items that brighten lifestyles by combining the timelessly bold and vibrant print designs of Marimekko with the quality and comfort of UNIQLO’s casual street style.

The collection will embody a shared commitment by the two companies to enhancing daily living.

For Marimekko, this is through its mission of empowering people to be happy as they are and bringing joy to their everyday lives through bold prints and colours, while UNIQLO is committed to creating LifeWear – high quality clothing that is functional and reasonably priced – to suit everyone’s daily lifestyles.

UNIQLO is known worldwide for its well-designed essentials that are made for all. The special edition Marimekko and UNIQLO brand collaboration collection allows us to share the joy of bold self-expression in print and colour with consumers around the world. We are very excited about this collaboration and can’t wait to see how people will wear the pieces in the collection to reflect their own style and personality (Tiina Alahuhta-Kasko, President and CEO of Marimekko).

The Marimekko and UNIQLO collection will arrive at UNIQLO stores and at UNIQLO.com in Europe, Australia, Canada and the United States on Thursday 29 March, and in Asia on 30 March, and in Russia in early April 2018. The nine-style collection will feature tops, dresses, pants, sneakers, and bags. The prints in the collection were inspired by nature and urban lifestyle, including also a new print design specifically chosen to celebrate the Marimekko and UNIQLO collection. All of the prints were designed by Maija Louekari, one of Marimekko’s world-renowned print designers.